Last updated: September 2026
BBM Connect is operated by Big Brand Marketing ("BBM", "we", "us"). This Privacy Policy explains how we collect, use, disclose and safeguard information when a business ("Client") connects its WhatsApp Business Account through our platform, and when that Client's customers ("End Users") receive messages sent through BBM Connect.
1. Information We Collect
- Client account information: business name, contact person, email, phone number, and billing details provided during sign-up.
- WhatsApp Business Account (WABA) data: WABA ID, phone number ID, message templates, and the system-user access token issued by Meta when a Client connects their WhatsApp number via Embedded Signup.
- Message data: the content and delivery status of messages a Client sends to their own End Users (order updates, cart recovery, payment reminders) through the platform.
- Usage data: log-in activity, dashboard usage, and API request logs for security and billing purposes.
- Payment information: wallet recharge and transaction records processed via Razorpay. We do not store full card numbers on our servers.
2. How We Use Information
- To operate the Embedded Signup flow and connect a Client's WhatsApp Business Account to our platform, in compliance with Meta's Platform Terms and WhatsApp Business Messaging Policy.
- To send messages on behalf of a Client to that Client's own End Users, strictly for the purpose the Client has configured (order updates, cart recovery, payment reminders, and similar transactional/marketing use cases).
- To calculate and deduct wallet balance for messages sent, and to provide billing history.
- To detect abuse, prevent spam, and comply with Meta's policy enforcement requirements.
- To provide customer support and respond to Client requests.
3. How We Protect Information
Access tokens and WABA credentials are stored encrypted and are never shared outside the systems required to deliver the service. We use industry-standard encryption for data in transit (HTTPS/TLS) and restrict internal access to Client data on a need-to-know basis.
4. Sharing of Information
We do not sell Client or End User data. Information is shared only with:
- Meta Platforms, Inc., as required to deliver WhatsApp messaging through the official WhatsApp Business Platform.
- Razorpay, for processing wallet recharges and payments.
- Shiprocket or similar logistics partners, where a Client has connected order tracking for automated shipping updates.
- Law enforcement or regulators, where required by applicable law.
5. Data Retention
Message logs and transaction records are retained for as long as a Client's account is active, and for a reasonable period afterwards for accounting and legal compliance. A Client may request deletion of their account data by contacting us, subject to statutory retention requirements.
6. Your Rights
Clients may request access to, correction of, or deletion of their account information at any time by writing to us at the contact details below.
7. Contact Us
For any questions about this Privacy Policy, contact us at admin@bigbrandmarketing.in or call +91 81715 55224.