Terms & Conditions

Last updated: September 2026

These Terms & Conditions ("Terms") govern access to and use of BBM Connect, a WhatsApp commerce automation platform operated by Big Brand Marketing ("BBM", "we", "us"). By creating an account or connecting a WhatsApp Business Account, you ("Client") agree to these Terms.

1. The Service

BBM Connect allows a Client to connect their own WhatsApp Business Account (WABA) via Meta's official Embedded Signup flow and send automated messages — including order updates, cart recovery, and payment reminders — to their own customers, on a pay-per-message wallet basis.

2. Eligibility & Account

• You must be an authorised representative of a registered business to create a Client account.
• You are responsible for the accuracy of the information you provide and for maintaining the confidentiality of your login credentials.
• You are responsible for all activity carried out through your account, including messages sent using your connected WhatsApp number.

3. Acceptable Use

You agree to use BBM Connect strictly in compliance with Meta's WhatsApp Business Messaging Policy and WhatsApp Commerce Policy, including but not limited to:

• Only messaging End Users who have opted in to receive communications from your business.
• Not sending messages promoting prohibited goods or services under Meta's Commerce Policy.
• Not using purchased, scraped, or otherwise unauthorised contact lists.
• Not attempting to circumvent Meta's template approval or rate-limit systems.

We reserve the right to suspend or terminate any account found to be in violation of these obligations, with or without notice, particularly where such use puts our Meta Tech Provider status or other Clients' accounts at risk.

4. Wallet & Billing

• The Service operates on a prepaid wallet model. You must maintain sufficient wallet balance to send messages.
• Message costs are based on Meta's then-current per-message rates plus BBM's platform fee, as displayed in your dashboard at the time of sending.
• Wallet recharges are processed via Razorpay and are non-refundable except as described in our Refund Policy.

5. Template Approval

Message templates submitted through BBM Connect are subject to Meta's independent review and approval process. BBM does not guarantee approval timelines or outcomes, as these are determined solely by Meta.

6. Service Availability

BBM Connect depends on the availability of Meta's WhatsApp Business Platform. We are not liable for service interruptions, message delivery failures, or account restrictions caused by Meta's systems or policy enforcement actions.

7. Limitation of Liability

To the extent permitted by law, BBM's liability for any claim arising from use of the Service is limited to the wallet balance held in your account at the time the claim arose.

8. Termination

You may disconnect your WhatsApp Business Account and close your Client account at any time from your dashboard. We may suspend or terminate access for breach of these Terms, non-payment, or violation of Meta's policies.

9. Governing Law

These Terms are governed by the laws of India, with courts in Uttar Pradesh having exclusive jurisdiction.

10. Contact

Questions about these Terms can be sent to admin@bigbrandmarketing.in.